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sábado, diciembre 22, 2007
Tendencias en Management para el 2008
sábado, diciembre 15, 2007
Internet y las PYME´s en mercados hispanos.2006
Noviembre 25 de 2006 Internet y las PYMEs Por: Bernardo Hernández "The main stream media are in a good position to get things wrong." Dr. Weinberger
Desde hace casi un año he estado pensando en los retos que tienen las PYMEs para operar en Internet. La penetración de Internet en España se va acercando a la media europea: recientemente el INE ha publicado el dato del porcentaje de españoles conectados a la red, el 47,2%. Sin embargo a las PYMEs les sigue costando vender por Internet. ¿por qué? La radiografía de las PYMEs e Internet es la siguiente: | |||||||
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Del 21,2% que dice estar online, menos del 10% reconoce hacer actividades de ecommerce según la AECE. Sin duda un número muy pequeño. ¿Cómo poden hacer las PYMEs para vender por Internet? ¿Qué es lo que les limita? La PYME no lo tiene fácil a la hora de vender por Internet. El proceso no es sencillo. A mi juicio estos los pasos que tiene que dar para llegar a vender por Internet: | |||||||
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Hacer que las PYMEs vendan por Internet no es nada fácil. Cada uno de estos 4 pasos no es sencillo y necesita de la inversión, muchas veces a ciegas, de los pequeños empresarios, sin que sepan muy bien qué hacer después de gastarse el dinero. Creo que hay una oportunidad muy importante para Cámaras de Comercio y asesores de ser los evangelizadores de este proceso que ayuden a las PYMEs de nuestro país, que suponen nada menos que el 97.9% de la empresas de España, a poder vender por Internet y así entrar en el mundo de Internet.
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miércoles, diciembre 12, 2007
El potencial empresarial de Facebook está en evolución.
CIO News: Headlines COLUMN: By Kate Evans-Correia 11.01.2007 | SearchCIO.com
With 52 friends and counting, this Facebook challenge has taken over my life (don't tell my editor). But a lot of us are still wondering: Can we really use Facebook in business? My answer: Why not? |
"facebookies" |
I have 52 new friends. And I have no idea what I'm going to do with them all. It's been nearly three weeks since I challenged CIOs and IT managers to sign up for Facebook in the hope that the uninitiated would come to understand the potential business value of social networking sites. And, yeah, I wanted some friends. As I confirm invites like a mad woman, respond to questions, join groups and, yes, make real friends, I'm not sure if I'm having a blast or driving myself to the social networking nut house. This is what I can tell you about the folks who took my challenge: Of the 52 people who "friended" me, about half were already using Facebook.
Of all the comments I've heard in recent weeks about Facebook, it's the social vs. professional debate that comes up time and time again. One of my friends, Eric Hanson, asks on his profile page: "Is Facebook a social or business resource to you?" His experience thus far is heavily weighted to social networking sites rather than the more professional LinkedIn or Plaxo. My answer was there absolutely is room for professional networking on Facebook, but I think it depends on whom you friend. From what I can gather, with whom you chose to network determines what kind of networking you do. After all, how can you keep a professional front if you've got a friend who keeps asking you to play Movie Trivia? But it's also about how you build out your page. What kind of applications are you using? Plus, results are not immediate. Like real friendships or professional networks, solid relationships don't happen overnight. There are a handful of people who "friended" me in the past few weeks who use Facebook as a professional network, but most are using it for social purposes. Perhaps the reason is cultural or that users haven't yet mastered the inner workings of Facebook to exploit its potential. More likely, it's this: Facebook was built as a social utility, and applications and activities are built around that concept. Applications like "Vampires" are just too hard to resist and, really, who wants to "bite" their boss? There may be little incentive, at this point, to use it to advance our careers. Still, Stamford, Conn.-based IT consultancy Gartner Inc. says in a new report that it's only a matter of time before social networking platforms (such as Facebook) cross the boundry from social networking to what has now been dubbed enterprise social computing. Although a Facebook that targets and supports enterprise business process requirements doesn't exist, Gartner predicts that given the interest of companies such as Microsoft, IBM and Oracle Corp., it's only a matter of time before a platform is developed where social and professional networking coexist. There is definitely a movement under way. I have seen a shift in the level of interest among IT professionals. Last week, I attended a session on wikis, blogs and social networking at the Interop conference in New York. The room was packed with IT professionals eager to learn how they could incorporate new media into their workplace. The speakers ran out of time. I thought it was promising. Still, if you want to use Facebook professionally, do it, but be patient and choose your friends wisely. Add business applications (there are 311, and new ones are added every day). There are apps that allow you to post your résumé, or introduce you to people in similar jobs; an event planner; and an application that lets you view and share your LinkedIn contacts. For fun, you can add the "Business Word of the Day." Note that not all applications on Facebook (there are nearly 7,000) are worthy -- some don't even seem all that reputable, so chose carefully. The same goes for joining groups. I just joined "Social Networking in the Enterprise" -- a discussion group revolving around social networking tools and processes. On Wednesday, I did a quick search on information technology and found 202 related groups. Two that popped up on the first page: "American Society for Information Science & Technology" and "CISA Certified Information System Auditors." Facebook is a new media phenomenon and no one can say with any certainty how it will evolve. In the meantime, embrace it. At this point, why not? As a side note, just as I was putting the finishing touches on this column, I had a vendor briefing with MyLifeBrand.com, a social networking platform that provides a single Web site destination for multiple social networks and user communities. Part of its appeal, I think (I haven't actually used it), is its ability to let users easily determine who gets to see what -- which means you could, in theory, have one profile but two personas -- a social one and a professional one. I'm not sure how dissimilar it is from Facebook's privacy settings, but I'll check it -- and other, similar sites -- out over the next few weeks. If you have any comment about how these sites work, let me know. Kate Evans-Correia is senior director, news, for SearchCIO.com and SearchSMB.com. Let us know what you think about the column; email: Kate Evans-Correia |
COPYRIGHT © 2007 Searchsmb.com Reproduction in whole or in part, or translation without written permission is prohibited. All rights reserved. |
sábado, diciembre 08, 2007
Innovación transformativa y sistemas dinámicos de precios
Publicado el Diciembre 3, 2007 Archivado bajo Innovación Innovación transformativa y sistemas dinámicos de precios Por Luis Fernando Solórzano En un artículo de Phil McKinney sobre innovación transformativa se plantea una definición de distintos tipos de negocios:
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Hasta hace unos años, las operadoras de telecomunicaciones eran negocios que ofrecían servicios de red cobrando por establecer un canal de comunicación (ya sea una llamada telefónica o una conexión de datos) a través de sus redes de telecomunicaciones. Pero la liberalización del mercado ha fomentado la aparición de nuevos competidores y el transporte (red) se ha convertido prácticamente en una commodity. Por eso, aquellas operadoras que no quieran entrar en una guerra de precios tienen que necesariamente pasar al siguiente nivel. De hecho, el mensaje que hoy en día emiten las principales operadoras incumbentes (algunos entrantes "prefieren" ser los más baratos) está más cercano al concepto de negocio basado en la experiencia de usuario, en el que se cobra por el tiempo que se utilizan los servicios basados en la conectividad que proporcionan las redes. No es tanto una tarifa por la utilización de una red de comunicaciones durante un tiempo sino más bien un pago por disfrutar de un servicio (pago por uso). Según Phil McKinney, el siguiente paso está en la innovación transformativa, ser capaz de crear nuevos modelos de negocio en los que se cobre en función del beneficio que los clientes obtienen por la utilización de los servicios. Podríamos decir que es un modelo parecido a lo que las compañías aéreas vienen haciendo desde hace mucho tiempo. Las tarifas aplicadas en los billetes de avión son muy dinámicas, en función de distintos factores como el momento de la compra, la flexibilidad de cambios, la ocupación del avión, etc. Uno puede viajar en el mismo vuelo, sentado en una butaca justo al lado de otro pasajero que ha pagado un precio totalmente distinto (mayor o menor) pero los dos recibimos el mismo servicio. Algo así ocurre igualmente en eBay, ya que al tratarse de una subasta el precio que uno acaba pagando por un artículo depende del interés que otros pujadores hayan mostrado en el mismo artículo. En el caso de las telecomunicaciones no es fácil implantar ahora mismo este tipo de sistemas dinámicos de precios, por los problemas de regulación y por las reacciones que ha despertado el debate sobre la Network Neutrality. Y es que la filosofía de Internet parece ser que todos deben tener los mismos derechos (servicios). No obstante, desde un punto de vista de negocio, está claro que a una operadora le interesaría poder cobrarle más a quien más necesita o se beneficia del servicio y además puede permitirse pagar por ello. Las tarifas con tramos horarios o con límites de tráfico, que se vienen aplicando desde hace tiempo en móviles y ADSL, son un tímido intento de fijar precios personalizados. Llegar más lejos, supondría poder conocer el beneficio que obtienen los usuarios para cobrarles en función de ello. Aunque existen tecnologías para analizar el tráfico de red (DPI - Deep Packet Inspection), se aplican principalmente para funciones de gestión de tráfico y seguridad. Pero si las redes fueran capaces de discernir el valor que para los usuarios tiene el uso de un servicio, podría entonces aplicarse un sistema más dinámico de precios. Ya lo dijo hace tiempo el poeta Antonio Machado: "Solo el necio confunde valor y precio". |
Abrir en el Sitio Web |
martes, noviembre 27, 2007
Sistema de información Web2.0, modalidad ASP.
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lunes, noviembre 26, 2007
Equipos para "Combo Básico"
COMBOS BÁSICOS NOVIEMBRE 2007
* Los precios son valores promedios obtenidos con Google Products en tiendas virtuales norteamericanas. COPYRIGHT © 2007 DePapaya.com Prohibida su reproducción total o parcial, así como su traducción a cualquier idioma sin autorización escrita de su titular. Reproduction in whole or in part, or translation without written permission is prohibited. All rights reserved. |
domingo, noviembre 25, 2007
Celulares e Internet. (U.S.A.)
TECNOLOGY Prototype |
Mobile Web: So Close Yet So Far By MICHAEL FITZGERALD Published: November 25, 2007 |
ON the surface, the mobile Web is a happening place. There's the iPhone in all its glory. More than 30 companies have signed up for the Open Handset Alliance from Google, which aims to bring the wide-open development environment of the Internet to mobile devices. Nokia, which owns nearly 40 percent of the world market for cellphones, is snapping up Web technology companies and has made an eye-popping $8.1 billion bid for Navteq, a digital mapping service. There are also the requisite start-ups chasing the market. For years, companies have offered mobile surfing services, but many people are not using them. It all looks good, but the wireless communications business smacks of a soap opera, with disaster lurking like your next dropped call. In 2000, the wireless application protocol was supposed to bring the Internet to the cellphone. Our hero turned out to be a flash in the pan. That was attributed to a lack of high-speed cellular data networks, so a frenzied and costly effort to build third-generation, or 3G, networks ensued. But at a recent conference, 3G was called "a failure" by Caroline Gabriel, an analyst at Rethink Research. She said data would make up only 12 percent of average revenue per user in 2007, far below the expected 50 percent. (The 12 percent figure does not include text messaging, but you don't need a 3G network to send a text message.) Similarly, surveys by Yankee Group, a Boston research firm, show that only 13 percent of cellphone users in North America use their phones to surf the Web more than once a month, while 70 percent of computer users view Web sites every day. "The user experience has been a disaster," says Tony Davis, managing partner of Brightspark, a Toronto venture capital firm that has invested in two mobile Web companies. While many phones have some form of Web access, most are hard to use — just finding a place to type in a Web address can be a challenge. And once you find it, most Web content doesn't look very good on cellphone screens. Even the iPhone's browser can disappoint. It has a version of the Apple Safari browser that doesn't support Flash, a programming language widely used on Web sites, so users are limited in what they can see on the Web. And, you pay a lot to experience the pain of surfing the mobile Web. Lewis Ward, an analyst at the International Data Corporation, compares the mobile Web today to AOL before it went with flat-rate pricing in the early 1990s. Most people surf on a pay-per-kilobyte model, which encourages them to surf as fast as they can, he says. |
Cellphones with Zumobi software, left, and Yahoo Go. |
The carriers, however, seem to be having a change of heart about the mobile Web. AT&T has allowed Apple unusual control over the network in the iPhone, and Sprint and T-Mobile have signed on to the Android development platform of the Open Handset Alliance. Industry watchers think that having started, the mobile Web will inexorably open over the next five years, solving many current problems. For instance, there's the challenge of finding things on the Web from a mobile phone. John SanGiovanni, founder and vice president for products and services at Zumobi (formerly ZenZui), which was spun out of Microsoft Research, says his company hopes to make it easier for phone users to find phone-ready versions of sites they want. On Dec. 14, it plans to introduce the beta, or test, version of its slick-looking software. It will include colorful "tiles" that phone users can "zoom" into and out of quickly as they move from site to site. (The tiles resemble the iPhone's widgets, or icons on a desktop computer.) Zumobi hopes that cellphone users will adopt tiles as their entry point to the Web; the company offers a scrolling interface of 16 such tiles that provide information with mass appeal, but users can set their own preferences. Software developers will be able to build a tile — in fact, Amazon.com has 12 ready to go — and put it on Zumobi's platform. Tiles can carry ads as well, creating revenue potential for carriers and developers. THE chairman of Zumobi's board is Tom Huseby, a longtime entrepreneur and investor in the mobile business and now managing partner at SeaPoint Ventures. Mr. Huseby says the mobile Web is going through a predictable cycle involving the development of handsets, networks and markets. Now it is in the last phase of innovation: figuring out how customers want to see the Web from their phones. He says the answer will be to give people what they want, when they want it. "You got to have open systems, to allow the vast creativity of people to take place," he says. Zumobi, Android and other developments, he says, will help create such openness. Other approaches to solving this problem include YahooGo, a mobile Internet product certified to display Web pages correctly on more than 300 handsets, and another from InfoGIN, an Israeli company whose product automatically adapts Web pages to work on cellphones. The plot has plenty of time to twist yet again. Nathan Eagle an M.I.T. researcher, is working on mobile phone programming in Kenya, where he's teaching computer science students how to build mobile Web applications that don't use a browser. Instead, they rely on voice commands and speech-to-text translation to surf the Web "People talk about the mobile Web, and it's just assumed that it'll be a replica of the desktop experience," Mr. Eagle said. "But they're fundamentally different devices." He says he thinks that the basic Web experience for most of the world's three billion cellphones will never involve trying to thumb-type Web addresses or squint at e-mail messages. Instead, he says, it will be voice-driven. "People want to use their phone as a phone," he says. For now, widespread use of the mobile Web remains both far off and inevitable. Michael Fitzgerald writes about business, technology and culture. E-mail: mfitz@nytimes.com. |
sábado, noviembre 03, 2007
Puede ser Cali una "ciudad global" ?
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lunes, octubre 29, 2007
Tecnología en empresas, ¿en qué estamos?
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La danza de los millones.
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