viernes, mayo 21, 2010

Reseña de Google Docs. (2010) PC Magazine.

Review Date: May 19, 2010
Google Docs (2010)
By Edward Mendelson

If you want cloud-based document editing and storage, Google Docs (free for personal use, $50 per seat per year for business users, as Google Apps) is your best choice, even though other services may offer more tools or a greater depth of features. Features aren't everything. When I use a cloud-based app, I value speed and ease of use far more. Although Zoho(Free, ) offers more features, Google Docs is smoother and more reliable in overall operation.

As for Microsoft's Office Web Apps, Microsoft still hasn't made the full suite publicly available, so we'll have to wait for a full comparison. Cloud-based applications work best when they're fast enough to work over a slow connection and compact enough to work well in your browser.

Google Docs excels at both, and the result is an impressive balance of efficient operation and elegant design. Google Docs isn't perfect—far from it, as you'll see—but overall, it's the best cloud-based application suite we've got.

The Google Docs Suite

Google Docs includes a word processor, a spreadsheet tool, and a presentations application, just like traditional desktop suites. It also has a drawing application and a nifty form-creator application that lets you create fill-in-the blank forms, send them out by e-mail, and store the results when other people fill in the forms in their e-mail client. At press time, Google also announced that it'll also include Google Wave for all users, too.

I tested the free version of Google Docs. Users of the subscription-based Google Apps services get the same core productivity features as freeloading users like me, as well as the same 1GB of Google Docs storage. However, Google Apps subscribers also get enhanced Gmail security and interoperability with Exchange calendars and contacts, plus options to share Google video and get advanced features for other Google services.

Google Docs offers the cleanest, most usable interface I've found in any cloud-based suite, and it opens documents faster than any rival—a feature that matters when I have only a few minutes to get some work done in an airport lounge.

Most of the time, I can edit in Google Docs almost as quickly as I can on a desktop machine, but if I have multiple documents open in separate tabs of my browser, editing slows to a painful crawl. Google's suite has a minimalist look and feel, but that's exactly what I want when I'm editing in a browser.

Only Google gets the balance right between simplicity and power in cloud-based suites; Zoho easily beats Google in the feature race, but, in my experience, Zoho is less reliable and infinitely more confusing to use. Google Docs has some flaws and weaknesses—more about that later—but, on the whole, I like what it does now, and because it's a free service, the price is right.

The collaboration features built into Google Docs are what distinguish it from desktop suites like Microsoft Office.

From within Google Docs, you can send out links that let friends and colleagues edit or view your documents and collaborate with them in real-time, commenting on each other's contributions in a chat interface. Google Docs allows up to ten people collaborate on word-processing files or presentations at the same, and allows up to fifty people collaborate on a worksheet. I doubt you'll often want that many people piling onto your documents, but it's good to know they can.

New Google Docs vs. Old Google Docs

As I write this review, Google Docs is in transition. It lets you choose between older and newer versions of its word processor and spreadsheet applications by clicking a link at the top of the worksheet window.

The older version of Google Docs is the original word processor. The new one looks better than the original, but doesn't support all the features of the old one, such as the ability to store documents for offline use using Google Gears, inserting art using the Google Docs drawing application, and the ability to edit the HTML code that underlies the visible document. (All these features will gradually get added to the new version.)

The new editor adds a ruler to the page view, which I don't need, so I use an option on the View menu that hides it. For me, the major advantage of the new editor is that it uses curly "typographic" quotation marks instead of the ugly straight-up quotation marks of the original editor.

The word processor doesn't let you can't create a document in one version and then switch to the other—every document stays in the editor that first created it. Still, you can export documents saved in the old version to your computer, then choose an option on the Settings menu that tells Google Docs to create documents in the new word-processor version.

Then, you'd then import the exported file into the new editor.

Google's Word

Don't expect the Google Docs word processor to give you even half of what Microsoft Word offers, but don't expect it to leave you searching for features the way you probably do in Word.

Google Docs' word processor does a good job with basic editing. You can insert comments and footnotes, images, hyperlinks, and equations, using an easy-to use toolbar.

Export formats include Word, OpenOffice, and HTML, and you can create a PDF version of a document from the Print menu. Keyboard shortcuts—listed on a separate page accessible from the Help menu—let you perform almost any task without touching the mouse.

I like the feature that saves my work automatically at frequent intervals, but offers a "Save Now" button if I want to save before Google Docs gets around to saving the file for me. A "Revision History" menu item lets me view saved versions of my work, and I can either revert to an earlier version or copy text from an older version and paste it into the current one.

The new word processor has a few minor annoyances that I wish Google could weed out. For example, if I type a word that isn't in Google's spelling dictionary (including, for example "Google's" with an apostrophe-s), Google Docs puts a red-dotted underline underneath the word, and doesn't give me any way to clear it out—not even an option to ignore the word or add the word to a custom dictionary.

Another, stranger problem sometimes occurs when I select text with the mouse, and the first few letters that I select suddenly disappear from the selected block, although they remain on the page. These are the sorts of problems that Google typically fixes a few days after they crop up, so they may be solved by the time you read this.

Google's Spreadsheet

The spreadsheet in Google Docs doesn't come close to Excel's feature depth, but it has every function you need for managing all but the most advanced worksheets, with about 200 available functions, including a frivolous one that runs Google's calculations of NCAA tournaments. A new feature makes it possible to build scripts that work more or less like Excel's VBA macros, although you can't convert Excel macros into Google Docs scripts.

A gallery of user-supplied scripts gets you started, but in most cases you'll have to edit scripts by hand in a pop-up editor. If you want to enter cell addresses in your script, you'll need to type them in by hand—you can't select a cell in a worksheet and have its address appear in the editor—but if you're willing to expend some effort, you can create complex functions that would normally require Excel-level scripting. I had to bang my head on the desk a few times before I figured out how to use this feature, but true spreadsheet experts may have an easier time of it.

The new spreadsheet adds a formula bar where you can edit formulas as you can in Excel, not just view them. It also finally adds the autofill feature that, after you type the first few letters of text in one cell, automatically suggests that you enter matching text that you entered earlier. The new version also adds drag-and-drop column editing.

Google's Presentations

The presentations application is the most minimal of Google Doc's components, but it gets the job done. You can create a background image to use for all your slides, insert bullet points, images, tables, and charts.

Don't get too excited by the menu item that lets you insert videos—you can only insert videos from YouTube, and you can only find the video you want by searching for keywords in the YouTube index (if you uploaded your video a few minutes ago, and YouTube hasn't indexed it yet, you're out of luck).

Don't even think of using fancy transitions between slides—no transitions are provided. At least you get a pane in which you can enter speaker's notes. Imagine PowerPoint with about ninety percent of its features removed, and you get an idea of what you get from Google Docs' presentation program. Of course, if you're creating simple slides with bullet points, tables, and images, Google Docs is all you need



View Google Doc´s 2010 Slideshow
at PC Magazine´s Web Site.

Compatibility With Microsoft Office and OpenOffice

Google Docs imports Word documents and Excel worksheets in all recent formats (including the Office 2007/2010 formats), but don't rely on the export to work correctly if you create complex documents.

The newer versions of the word-processor and spreadsheet have fewer export/import problems than the older versions, but they're still not good enough.

When I exported a file from the new version of the Google Docs word processor into OpenOffice.org format, the results were mostly excellent, although the page breaks in my document disappeared.

When I exported to Word 2003 format, page breaks were preserved, but a line of highlighted text turned into a large colored rectangle with the text at the bottom. None of my attempts to round-trip a complex document by exporting from Google Docs (to any format), and then importing it again into Google Docs produced perfect results.

Similar issues occurred when I imported Excel worksheets.

Formatting that Excel supports but Google Docs doesn't support simply gets omitted, so, for example, conditional formatting in an Excel worksheet doesn't appear at all in the worksheet imported into Google Docs.

The presentations application, by the way, imports files only in the Office 2003 (and earlier) format.

When Do I Use Google Docs?

Cloud-based application suites let you edit documents in a browser on any computer that has Internet access. That's great for on-the-road convenience. It's not so great for my sense of security. The only documents I'm willing to trust to the cloud are ones I can live without if Google suffers one of its occasional outages or if someone hacks into my account and keeps me out—something that's happened to a few too many of my friends.

I typically use the Google Docs word processor for editing documents that I want to edit when I don't have my laptop but I have access to someone else's computer—and then I download these documents to my office desktop and print them from there.

I know students who use Google Docs for writing their homework assignments during breaks from their part-time office jobs—and I hope the boss approves, though I don't want to ask.

I also rely on Google Docs when I have a worksheet or document which is going to get data entered into it by people I work with in addition to myself. This is one situation where a cloud-based app is ideal.

So Should You Use Google Docs?

I think everyone ought to have a Google Docs account to use when you need the collaboration features that Google Docs offers. If you're a student, or if you work mostly on the road, and if you you're optimistic enough to trust your data to the cloud, then Google Docs might be your primary application suite.

But if you've graduated from college and you work in the real world, I think Google Docs is probably still best viewed as an adjunct to a desktop suite. For me, that means Microsoft Office 2010, but you can also certainly get by with OpenOffice.org if money is tight.

Use of this site is governed by our Terms of Use and Privacy Policy Copyright © 1996-2010 Ziff Davis Publishing Holdings Inc. All Rights Reserved. PC Magazine is a registered trademark of Ziff Davis Publishing Holdings Inc. Reproduction in whole or in part in any form or medium without express written permission of Ziff Davis Media Inc. is prohibited.

COPYRIGHT © 2010 DePapaya.com
Reproduction in whole or in part, without written permission is prohibited.
All rights reserved.

jueves, mayo 20, 2010

Leadership, Thinking Ten Years Ahead

2:14 PM Friday May 7, 2010
Leadership, Thinking Ten Years Ahead
by Bob Johansen
From Blog:Imagining the Future of Leadership.


I'm convinced that — with new skills tuned to external future forces — leaders can make better organizations, better communities, and a better world.

Our last big economic driver was engineering at the first stage of the digital age. At Institute for the Future, in our annual ten-year forecast program, we see an underlying shift to biology as a driver, and what I'm starting to think of as the "global well-being economy." If biology and the global well-being economy will drive the future, what does that suggest for leaders? How can leaders grow their own empathy with nature and the global well-being economy?

Self-interest and competition will not be enough. Business leaders will still need to drive revenue, increase efficiency, and resolve conflicts, but financial mandates (I win/you lose) won't be enough. Leaders must expand their view of self and embrace the shared assets and opportunities around them — not just the individual takeaways that will reward them alone. Leaders must learn to give ideas away, trusting that they will get even more back in return.

Fortunately, new web-based tools and the emergence of cloud computing are making new leadership styles possible right at the time when they are becoming urgently necessary. The more connected we are, the safer, freer, and more powerful we are. But there are downsides: the more connected we are, the more dangerous it can become. Leaders will need to make the links and organize people for action — yet also protect against dangerous or dysfunctional connectivity. Based on my thirty five years as a ten-year forecaster, here's how I expect the context for leaders in the future:

  • The future can help leaders make sense of the present, but only if they learn to listen for the future. You cannot listen for the future if you are stuck in the present. I reminded myself of that when I was stuck in London under a cloud of volcanic dust. It is easier to write about the a volatile (and more) world than it is to experience it.

  • Leaders will face both opportunity and danger. Some of those in authority positions today have understandably turned cranky or nasty out of frustration, but leaders need not allow themselves to be overwhelmed, depressed, or immobilized. It is usually possible — even if very difficult — to be positive change agents in the midst of chaos. Some things can get better, even as other things get worse.

  • Leaders must learn new skills, in order to make the future. More specifically, I have suggested ten new leadership skills for the future, skills you can learn to become more ready for the future:
    • The maker instinct,
    • clarity,
    • dilemma flipping,
    • immersive learning ability,
    • bio-empathy,
    • constructive depolarization,
    • quiet transparency,
    • smart mob organizing,
    • and commons creating.

  • Leaders must strike a delicate balance — make decisions quickly, but not too quickly. They must embrace the space between judging too soon (the classic mistake of the problem-solver) and deciding too late (the classic space of the academic).

All these new skills will be amplified by connectivity and the cloud. I'm hoping that these new skills will contribute to a conversation about leadership in the future — for organizations and for leaders. What future leadership skills do you suggest?

(Rate your own future leadership skills here.)

Bob Johansen is a Distinguished Fellow, Institute for the Future.


COPYRIGHT © 2008 DePapaya.com
All rights reserved.

miércoles, mayo 19, 2010

Super Impacto para su Website: El concepto del Mercadeo en Diez Segundos



Miércoles, Mayo 19, 2010 8:46 AM.
Super Impacto para su Website: El concepto del Mercadeo en Diez Segundos.
e-mail de Clate Mask, CEO, Infusionsoft.

Traducido por Vicente A. Aragón D.


Hola, Vicente.

Si usted leyo "The Edge" ya conoce las siguientes estadísticas:

  • El 70% de la población norteamericana utiliza Internet frecuentemente.
  • Globalmente hay un billón de personas que tienen acceso a Internet.
  • El adulto promedio esta conectado a internet 3 horas más del tiempo que utiliza viendo televisión.

Estan son todas estadísticas muy placenteras para dueños de pequeños negocios.

Significa que usted tiene un mercado supremamente grande, y mientras usted tenga un sitio web usted tiene un mejor chance que lo encuentren el la web en lugar de un directorio telefónico, volante o cualquier otra clase de publicidad.

Pero....

Existen un poco más de 400 milllones de sitios web y el navegante promedio solo le da a un sitio web 10 segundos para tomar la decisión que vale la pena quedarse; lo cual significa que usted tiene diez segundos ( o menos) para:

  1. atraer al navegante
  2. desplegar su mensaje
  3. y hacer que ellos tomen algún tipo de acción.

Es un reto grande más no imposible !. Para que su sitio web sea exitoso, usted necesita solo seguir unos simples dictámenes psicológicos.

  • Maximize el punto focal: La mayoría de los navegantes pueden solo enfocar un solo tema en un corto lapso de tiempo. De modo que si usted tiene gran cantidad de maravillas en su sitio web, encuentre el punto focal de aquello que quiera comunicar y esté seguro que su comunicado sea impactante.
  • Esté seguro que su mensaje tenga importancia: Make the Message Count: Si solamente el navegante tien de 2 a 3 segundos para leer el mensaje este le debe de significar mucho. Su mensaje aplica directamente a las necesidades/expectativas de su mercado target?, no se las de avispado, ambiguo o de tratar de llegarle a todo el mundo. Enfóquese en su mercado target y hábleles emocionálmente.
  • Deles algo que hacer La mayoría de los navegantes estan buscando sitios en donde puedan HACER algo. Ofrézcales foros, blogs y otras formas de conectarse con usted y clientes interesados en el mismo tema. Y no se olvide de darles algo, sin costo, en cambio por su información de contacto.
  • Deles un aliciente para que vuelvan: Mantenga su sitio web actualizado y lleno de información valiosa e interesante. Cuando sus navegantes frecuentes empiecen a ver que usted está constantemente actualizado su sitio, ellos tienden a regresar con frecuencia.

Diez segundos es todo el tiempo que usted tiene para mantener a sus clientes interesados. De modo que, no importa cual es su campo, este seguro de mantener su sitio web con solo información relevante. Recuerde, tiene tan solo diez segundos para llegar a tener una relación efectiva con sus clientes.

Sinceramente,
Clate Mask
CEO, Infusionsoft

Copyright © 2010 All rights reserved.Legal Information


COPYRIGHT © 2010 DePapaya.com
Reproduction in whole or in part, without written permission is prohibited.
All rights reserved.