9:00 AM Friday August 28, 2009 5 Tips for Stranded Evangelists by Alexandra Samuel |
"I don't think my boss really gets this project. I mean, he still thinks social media is all about marketing! And I'm so tired of fighting to do it right." This is the hymn of the Stranded Evangelist: the person who is taking a company or organization into new territory, territory that makes other people (especially the ones in charge) incredibly uncomfortable. As a social media consultant, I've worked with lots of these stranded evangelists who had the insight to see that online community and social media were the way of the future, and the nerve to advocate for that kind of innovation. Stranded evangelists exist at the frontier of any kind of innovation or new field. It's an uncomfortable role. The stranded evangelist spends a lot of time arguing, a lot of time building a case, and a lot of time feeling like the company and the bosses don't understand what's important. Still every stranded evangelist I've worked with has gone on to incredible success in their organization. They've won huge promotions or bigger jobs with better companies because while their organizations may go along grudgingly, they go along. Successful organizations are driven by just these kinds of innovators: the people who see around the next curve, and are willing to push the organization in that direction. |
Whether you're pushing for social media or for a completely different kind of business innovation, social media can help you take the stranded evangelist's path to success. Here's how:
It takes insight, courage and diplomacy to be a stranded evangelist for any kind of innovation. Just remember: today's stranded evangelist is tomorrow's visionary and respected leader. |
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jueves, septiembre 03, 2009
5 consejos para "evangelistas" varados.
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