BNET Principal. Poniendo a trabajar la red Web2.0 en su empresa.

September 2007 BNT Feature, Putting Web2.0 to work.

Don't let the hype discourage you. Simple, easy to use, and — bonus! — much cheaper than traditional software, Web 2.0 tools can help your business thrive.

What's all the hype about Web 2.0, and why should you care? We're glad you asked. To begin, you can read our BNET Briefing on what Web 2.0 is all about and how it's changing the way companies use and manipulate online information. If you want to begin using Web 2.0 technologies inside your firm, we've prepared step-by-step guidance on how to take Web 2.0 applications and services for a test drive — and how to build support for them among your employees. To give you a sense of the kinds of Web 2.0 tools that are available, we've also prepared a basic directory of handy Web 2.0 services that can help you get your work done. Lastly, because Web 2.0 is built around a set of underlying ideas that make good business sense online or off, we'll show you how smart companies apply the principles of Web 2.0— without even using the Web. Update: BNET hit the streets to find out how many people could explain Web 2.0. (Fewer than you might expect, considering the buzz surrounding it.) Video host Dan Farber, editor in chief of ZDNet, breaks it down and explains how to use Web 2.0 in your company.

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