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martes, junio 24, 2008
Porque no me gusta utilizar el colombianizado "TIC" en DePapaya.com
viernes, mayo 23, 2008
El ocaso de las Páginas Amarillas.
 INTERNET/BUSINESS Yellow pages |
| May 22nd 2008 From The Economist print edition Dial I for internet Phone-book companies are heading for a long, slow decline |
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| WHEN the drains are blocked, the air-conditioning has given up or your life depends on someone delivering a take-away, you pick up the phone book. In most countries the companies that produce them have big chunks of the advertising market and enjoy some of the fattest margins in the media business. But now, because of the internet, investors have taken fright. Shares in Yell, which owns phone books in Britain, America and Spain, fell by 26% on May 20th when it announced its results. That was partly due to concerns about slowing economic growth and the company's debt load, but also because of worries about its long-term future. The firm's shares have now fallen by 75% in the past 13 months. The problem for yellow-pages businesses in developed markets is that people are increasingly searching for local services online. A survey by the World Advertising Research Center found that in 2005, 57% of Europeans said they would turn first to the printed yellow pages when seeking goods and services. A year later that number had fallen to 51%, and 24% said they would go online, up from 20% in 2005. Small and medium-sized businesses (SMEs), which make up most of the advertisers in yellow pages, are noticing the shift. The fear is that they will follow the audience and jump ship for the internet. "Ten years ago SMEs had one marketing option: printed yellow pages," says Paul Zwillenberg of OC&C Strategy Consultants, in London. "Now they can buy space on Yell.com, or they can bypass yellow pages by building their own website and optimising it on Google, or simply buying keywords from Google." There are signs that larger, more technologically aware SMEs are already doing just that. Yellow-pages firms are moving onto the internet too, but they face intense competition online, unlike the near-monopolies they enjoy in print. In Britain Yell.com attracts fewer visitors than Google Maps, the search giant's local-search service. Only three big yellow-pages firms, in France, Norway and Sweden, have recreated their dominance on the internet. The biggest of these is PagesJaunes Groupe in France, which beats Google Maps for visitors. It helped that customers were already familiar with Minitel, a precursor to the internet that featured PagesJaunes. In addition, the firm started to invest in its website ten years ago, says its boss, Michel Datchary. Other yellow-pages companies, he says, have tried to protect their print products at the expense of online growth. Another difficulty in moving online is that directories dare not allow reviews or recommendations, because they earn money from advertising. But "people now want more than a book full of advertisers—they want word of mouth and a sense of community", says Douglas McCabe of Enders Analysis, a research firm. Yellow-pages firms have two great strengths which mean that their decline is likely to be gradual. First, the information they offer is still far more extensive and reliable than most of what can be found on the internet. Google acknowledges this, and pays directories firms around the world to use their data. Second, small firms are loyal to phone books, because they get results. In Spain, where Yell owns Páginas Amarillas, eight out of every ten searches in the phone book resulted in a call to a small business. Pirate's Cave Chandlery, a boat-supplies firm in England which employs six people, launched its own website four weeks ago, but plans to stay with the Yellow Pages for the time being. "Lots of people don't have computers," explains Debra Hardy, the accounts manager, "and we don't want to miss them." |
Open article at "The Economist" Web Site |
 Copyright © The Economist Newspaper Limited 2007. All rights reserved. |
sábado, mayo 17, 2008
Combos. DePapaya.com Mayo 2008
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jueves, mayo 15, 2008
Informe Conectividad Marzo 2008, CRT.
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| Bogotá, mayo 13 de 2008. Suscriptores dedicados de Internet aumentaron 17,5% en el primer trimestre del año Sala de prensa. CRT. Colombia.
Los suscriptores dedicados de Internet en Colombia crecieron 17,5% durante el primer trimestre de 2008, llegando a un total de 1.418.232. Así lo dio a conocer la Comisión de Regulación de Telecomunicaciones –CRT- en su Informe Trimestral de Conectividad correspondiente a marzo de 2008. A esta fecha, se registró un total de 1.569.126 suscriptores a la red tanto conmutados como dedicados, lo que representa un aumento del 13,6% frente a diciembre de 2007. De otro lado, los conmutados continúan con tendencia a la disminución, mostrando un decrecimiento del 13,5% y llegando a 150.894. Según el informe presentado por la CRT, en el periodo analizado se evidenció un aumento del 24% de los suscriptores que acceden a Internet a través de tecnología xDSL, lo que la convierte en la más utilizada en el país alcanzando un 60,6% del total de suscriptores dedicados. Por su parte, las conexiones por cable aumentaron 8,2% y las de WiMAX e inalámbricos 20,2%. De acuerdo con la definición regulatoria de banda ancha aplicable para Colombia, establecida mediante la Resolución CRT 1740 de 2007 (ver tabla 1), ésta representa el 55,7% del total de suscriptores dedicados, es decir, 789.735.
Tabla 1. Sobre el particular la CRT aclaró , que la medida regulatoria de banda ancha aplica para Colombia, respecto de las ofertas comerciales de los operadores a los usuarios, sin perjuicio de las consideraciones de otras mediciones que a nivel internacional sean realizadas por otras organizaciones. (?????????????? Somos únicos!!!!!) Adicionalmente, el informe muestra que la mayor concentración de utilización de Internet se sigue dando en las principales ciudades del país. Es así como en Bogotá se encuentra el 41,1% de los suscriptores dedicados, seguido de Medellín con 11,3% y Cali con 6,2%. El estudio citado muestra también que el operador EPM Telecomunicaciones posee el 24,8% de los suscriptores dedicados, mientras que ETB cuenta con 21,7%, Colombia Telecomunicaciones con 17,4% y Telmex Hogar con 15,2%. No obstante, el operador con mayor número de conexiones de banda ancha según la definición regulatoria es ETB, empresa que cuenta con 36,7% de este tipo de suscriptores. Según Cristhian Lizcano, Director Ejecutivo de la CRT, el crecimiento observado refleja la dinámica de las diferentes ofertas comerciales presentadas por los operadores a sus usuarios y la creciente demanda de tecnologías con mayores velocidades de acceso a Internet, en un ambiente de convergencia tecnológica, situación promovida por el alcance de las decisiones adoptadas por la Comisión de Regulación de Telecomunicaciones en materia de calidad en la prestación de los servicios de telecomunicaciones y, particularmente, respecto del establecimiento del concepto regulatorio de banda ancha para nuestro país en cuanto a las ofertas comerciales de la misma a los usuarios. Finalmente, se destaca que el informe presenta por primera vez cifras de utilización de Internet a través de redes móviles, las cuales muestran que 3.459.135 abonados de las redes de TMC, PCS y Trunking accedieron a la red a través de las mismas durante el primer trimestre, lo cual equivale al 10,3% del total de sus abonados. | |||||||||
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Mayor información: Oficina de prensa CRT –
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