Facebook re-escribe la historia del "portal" de Internet.

07.11.08 Facebook Grows Up by Tim Bajarin Has Facebook rewritten the concept of the Internet portal?

Zuckerberg, Facebook founder.

The history of the Internet is a bloody one. The invention of the browser set off a free-for-all, a mad dash to create the Web services, e-commerce, and content that define the information age. Early battles were fought around browsers, especially the legendary fight between Netscape and Microsoft, but the bigger struggle was focused on portals. As AltaVista, Excite, Yahoo!, and others fought to become a user's home page, they blazed the trails of custom content aggregation and were the centers of early Internet advertising. They also gave all of us a common start page, an easy way to begin our Web surfing. Many portal pioneers are still around, but some (like Excite and AltaVista) have lost their place in the market, pushed aside by search giants Google, Yahoo!, and Microsoft, who used their clout to become the start portals for much of the market today. I sense another portal war in the air—and this one is personal. The millennials have already made social-networking sites like MySpace, Facebook, and Bebo their first stop on the World Wide Web. But only recently has it become evident that the next portal war will be around social networking, as the rest of us discover sites like Facebook, LinkedIn, and Plaxo, services that are now taking aim at an older audience. The last two focus on business users, who make up one of the most lucrative markets within social networking. No wonder LinkedIn recently took a new round of venture capital money…and the venture capitalists priced its market value at around $1 billion. People in the upper end of the Gen X and Boomer age groups are linking to friends and family as well as business associates—Facebook isn't just for the kids anymore. What I find most interesting is that social networking for businesspeople gives these older users, who typically interact with coworkers and clients in impersonal ways, a glimpse of the personal lives of these same folks. And more important, the experience is addictive. One of my college professors told me that there is a bit of voyeurism in all of us, and perhaps he was right. Checking out what my friends are doing on Facebook has become a pastime for me. It has also become my direct e-mail link to them; I use the "send a message" feature often to comment on what they have posted. For years, my start page was always Yahoo! or Excite, something that gave me a customized approach to aggregating content that was important to me each time I logged on to the Web. My start page now is Facebook, where I have well over a hundred people I know or have known, including people I had lost touch with who once again have become friends and acquaintances through Facebook. This is relatively impersonal: I don't talk to them, or meet up with them, and I may not even want to spend time with them in person. But I check my friends' updates pages to see what they are doing multiple times during the day, and each time I find a bit of an emotional connection to them. This is what makes these sites so fascinating, and why they are becoming popular start pages. In my case, there is an interesting dynamic going on here. I have been covering the high-tech industry for almost three decades and had lost contact with a lot of the people I had known over the years. Thanks to Facebook, LinkedIn, and Plaxo, we are reconnecting. And I am just as pleased to be able to connect with newer friends whom I perhaps met only recently. Of course, I screen these invites carefully, and what guides my acceptance of these people into my personal world is mostly tied to finding out what we have in common, or if they have been recommended to me directly by someone I know well. I know kids who boast of thousands of friends on MySpace; a thread that seems to bind us "older" social networkers together is our quest for quality, not quantity, when it comes to friends on these sites. Yes, Facebook has become my home page. But I view it as my personal relationships page, not my real start page yet. After glancing at friend's activities, I move on to the Yahoo! page, which has my stocks, news of interest, and so on, and is my real launch page to the Internet. Ironically, had Yahoo! been on top of things, it would have been my social network connector as well—but that ship sailed, and Facebook could even supplant Yahoo! in the future if it gets serious about meeting the needs of businesspeople like me. To do so, Facebook would need a redesign so that it delivers at a single glance the custom info I want when I first log on to the Internet, as well as my friends' updates and connections. In fact, unlike a jump-off start page, Facebook's goal should be to keep me on the site for as long as possible. -------------------------------------------------------------------------------------- Tim Bajarin is one of the leading analysts working in the technology industry today. He is president of Creative Strategies (www.creativestrategies.com), a research company that produces strategy research reports for 50 to 60 companies annually—a roster that includes semiconductor and PC companies, as well as those in telecommunications, consumer electronics, and media. Customers have included AMD, Apple, Dell, HP, Intel, and Microsoft, among many others. You can e-mail him directly at tim@creativestrategies.com.

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Porque no me gusta utilizar el colombianizado "TIC" en DePapaya.com

Junio 23, 2008. En el Proyecto De Ley de TIC, cuidado con la 'Mala Palabra'! Por: HERJOS Columnista-Sección Tecnología. "Cuidao, cuidao con la palabra (bis)". Permítanme usar el estribillo de un viejo porro para resaltar un probable error o imprecisión que se ha colado en un buen proyecto de ley que se tramita en el Congreso. Se trata del proyecto de ley llamado de TIC o de Tecnologías de la Información y las Comunicaciones (sic). La unión de la informática con las telecomunicaciones había dado en el pasado la expresión telemática, pero su sentido fue restringido a aspectos más que todo técnicos. La definición que da el Diccionario de la Real Academia Española (RAE) sobre telemática es esta: "Aplicación de las técnicas de la telecomunicación y de la informática a la transmisión de información computarizada". Pero la suma de las Tecnologías de la Información (la misma informática) y las comunicaciones ha dado lugar a la expresión totalizadora y convergente en inglés de Information and Communication Technologies (ICT), cuya traducción al español no debería ser otra que: Tecnologías de la Información y la Comunicación (TIC). En francés es: Technologies de l'information et de la communication. No entendemos, entonces, por qué se pluraliza comunicaciones en la Ley. Cuando el plural viene dado por Tecnologías, que lo señala tanto de información como de comunicación. No es necesario dar el plural a comunicación. Así como queda la Ley pareciera que se trata de dos conceptos disyuntivos e independientes. Las tecnologías de la información por un lado y las comunicaciones por el otro. Se siente allí divergencia y no convergencia. Como si se hablara de tecnologías de información por un lado y de las comunicaciones por el otro, como en el pasado. Según nos cuentan, los expertos en TIC impusieron que se adoptara la expresión que trae el proyecto, por encima de los conceptos que han emitido las Academias Colombiana y Española de la Lengua en contrario. Es de notar que esta misma expresión no solo se incorpora en la ley, sino que daría el nuevo nombre al hoy Ministerio de Comunicaciones. Así como ha quedado, igual se podría llamarlo Ministerio de Comunicaciones y Tecnologías de la Información. Como si se tratara de dos temáticas distintas e independientes. Es reconocido que el mundo de las tecnologías genera constantemente neologismos que finalmente son acogidos en el diccionario oficial de la lengua, antes de ser sometidos a revisiones que eviten maltratos idiomáticos, o simplemente son incluidos conforme sea su uso predominante. Llama la atención también que en el encabezamiento del proyecto se diga: "Proyecto de Ley número 112 de 2007 por la cual se definen principios y conceptos sobre la sociedad de la información y la organización de las Tecnologías de la Información y las Comunicaciones – TIC en Colombia, se crea la agencia nacional de espectro y se dictan otras disposiciones". Nada se le quita a la ley si se examina con más cuidado la expresión mencionada, y si se define lo que anuncia su encabezado. No vayamos a confundirnos con los tics, o movimientos convulsivos de algunas partes del cuerpo. Abrir artículo en el Sitio Web de "El Tiempo". COPYRIGHT © 2008 CASA EDITORIAL EL TIEMPO S.A. Prohibida su reproducción total o parcial, así como su traducción a cualquier idioma sin autorización escrita de su titular. Reproduction in whole or in part, or translation without written permission is prohibited. All rights reserved.

Porque no me gusta utilizar el colombianizado "TIC" en DePapaya.com

Junio 23, 2008. En el Proyecto De Ley de TIC, cuidado con la 'Mala Palabra'! Por: HERJOS Columnista-Sección Tecnología. "Cuidao, cuidao con la palabra (bis)". Permítanme usar el estribillo de un viejo porro para resaltar un probable error o imprecisión que se ha colado en un buen proyecto de ley que se tramita en el Congreso. Se trata del proyecto de ley llamado de TIC o de Tecnologías de la Información y las Comunicaciones (sic). La unión de la informática con las telecomunicaciones había dado en el pasado la expresión telemática, pero su sentido fue restringido a aspectos más que todo técnicos. La definición que da el Diccionario de la Real Academia Española (RAE) sobre telemática es esta: "Aplicación de las técnicas de la telecomunicación y de la informática a la transmisión de información computarizada". Pero la suma de las Tecnologías de la Información (la misma informática) y las comunicaciones ha dado lugar a la expresión totalizadora y convergente en inglés de Information and Communication Technologies (ICT), cuya traducción al español no debería ser otra que: Tecnologías de la Información y la Comunicación (TIC). En francés es: Technologies de l'information et de la communication. No entendemos, entonces, por qué se pluraliza comunicaciones en la Ley. Cuando el plural viene dado por Tecnologías, que lo señala tanto de información como de comunicación. No es necesario dar el plural a comunicación. Así como queda la Ley pareciera que se trata de dos conceptos disyuntivos e independientes. Las tecnologías de la información por un lado y las comunicaciones por el otro. Se siente allí divergencia y no convergencia. Como si se hablara de tecnologías de información por un lado y de las comunicaciones por el otro, como en el pasado. Según nos cuentan, los expertos en TIC impusieron que se adoptara la expresión que trae el proyecto, por encima de los conceptos que han emitido las Academias Colombiana y Española de la Lengua en contrario. Es de notar que esta misma expresión no solo se incorpora en la ley, sino que daría el nuevo nombre al hoy Ministerio de Comunicaciones. Así como ha quedado, igual se podría llamarlo Ministerio de Comunicaciones y Tecnologías de la Información. Como si se tratara de dos temáticas distintas e independientes. Es reconocido que el mundo de las tecnologías genera constantemente neologismos que finalmente son acogidos en el diccionario oficial de la lengua, antes de ser sometidos a revisiones que eviten maltratos idiomáticos, o simplemente son incluidos conforme sea su uso predominante. Llama la atención también que en el encabezamiento del proyecto se diga: "Proyecto de Ley número 112 de 2007 por la cual se definen principios y conceptos sobre la sociedad de la información y la organización de las Tecnologías de la Información y las Comunicaciones – TIC en Colombia, se crea la agencia nacional de espectro y se dictan otras disposiciones". Nada se le quita a la ley si se examina con más cuidado la expresión mencionada, y si se define lo que anuncia su encabezado. No vayamos a confundirnos con los tics, o movimientos convulsivos de algunas partes del cuerpo. Abrir artículo en el Sitio Web de "El Tiempo". COPYRIGHT © 2008 CASA EDITORIAL EL TIEMPO S.A. Prohibida su reproducción total o parcial, así como su traducción a cualquier idioma sin autorización escrita de su titular. Reproduction in whole or in part, or translation without written permission is prohibited. All rights reserved.

El ocaso de las Páginas Amarillas.

INTERNET/BUSINESS Yellow pages

May 22nd 2008 From The Economist print edition Dial I for internet Phone-book companies are heading for a long, slow decline

WHEN the drains are blocked, the air-conditioning has given up or your life depends on someone delivering a take-away, you pick up the phone book. In most countries the companies that produce them have big chunks of the advertising market and enjoy some of the fattest margins in the media business. But now, because of the internet, investors have taken fright. Shares in Yell, which owns phone books in Britain, America and Spain, fell by 26% on May 20th when it announced its results. That was partly due to concerns about slowing economic growth and the company's debt load, but also because of worries about its long-term future. The firm's shares have now fallen by 75% in the past 13 months. The problem for yellow-pages businesses in developed markets is that people are increasingly searching for local services online. A survey by the World Advertising Research Center found that in 2005, 57% of Europeans said they would turn first to the printed yellow pages when seeking goods and services. A year later that number had fallen to 51%, and 24% said they would go online, up from 20% in 2005. Small and medium-sized businesses (SMEs), which make up most of the advertisers in yellow pages, are noticing the shift. The fear is that they will follow the audience and jump ship for the internet. "Ten years ago SMEs had one marketing option: printed yellow pages," says Paul Zwillenberg of OC&C Strategy Consultants, in London. "Now they can buy space on Yell.com, or they can bypass yellow pages by building their own website and optimising it on Google, or simply buying keywords from Google." There are signs that larger, more technologically aware SMEs are already doing just that. Yellow-pages firms are moving onto the internet too, but they face intense competition online, unlike the near-monopolies they enjoy in print. In Britain Yell.com attracts fewer visitors than Google Maps, the search giant's local-search service. Only three big yellow-pages firms, in France, Norway and Sweden, have recreated their dominance on the internet. The biggest of these is PagesJaunes Groupe in France, which beats Google Maps for visitors. It helped that customers were already familiar with Minitel, a precursor to the internet that featured PagesJaunes. In addition, the firm started to invest in its website ten years ago, says its boss, Michel Datchary. Other yellow-pages companies, he says, have tried to protect their print products at the expense of online growth. Another difficulty in moving online is that directories dare not allow reviews or recommendations, because they earn money from advertising. But "people now want more than a book full of advertisers—they want word of mouth and a sense of community", says Douglas McCabe of Enders Analysis, a research firm. Yellow-pages firms have two great strengths which mean that their decline is likely to be gradual. First, the information they offer is still far more extensive and reliable than most of what can be found on the internet. Google acknowledges this, and pays directories firms around the world to use their data. Second, small firms are loyal to phone books, because they get results. In Spain, where Yell owns Páginas Amarillas, eight out of every ten searches in the phone book resulted in a call to a small business. Pirate's Cave Chandlery, a boat-supplies firm in England which employs six people, launched its own website four weeks ago, but plans to stay with the Yellow Pages for the time being. "Lots of people don't have computers," explains Debra Hardy, the accounts manager, "and we don't want to miss them."

Open article at "The Economist" Web Site

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